Franklin Gothic puts emphasis on down-to-earth practicality and simplicity. The usage of this pure and simple typeface suggests that the bank is prudent, cost-saving and simple in its ideals. The Bank of America logo is also designed using the Franklin Gothic typeface.
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The usage of Franklin Gothic gives the Electric Company a certain extent of basic authority and smooth power as it proves to be one of the most viewed educational children television series in America. It presents content, such as the simple spelling of the noun “Tea” in a smooth, legible manner, whereby the younger audience can easily grasp and understand.
In our opinion, this typeface purports the ideal of realism as it helps to educate the audience in a straightforward and down to earth manner. The choice of this particular typeface speaks highly of this reputable university and its emphasis on objectivity and generality.Ībove is an example of the Electric Company (an educational television series catered to children), using Franklin Gothic as a typeface to educate the younger generation. It clearly shows that New York University expects its students to stay current, standardized and neat in their online media interactions. The design of this type-face is highly perceptible and it enhances legibility for advertising, packaging and headlines. It became the official primary typeface for all of NYU’s written assignments. New York University standardizes its font to Franklin Gothic for all web communications.
The conservative party of Canada uses the Franklin Gothic typeface in its logo. It paints reality in the exact way as reality would present itself. Franklin Gothic as a realist font helps to communicate Loesje’s democratic ideals in a concise and straightforward manner. Loesje’s ideal is based on creativity, positive criticism, philosophical thoughts on current affairs and events. Loesje (Literature on education and the arts), an international organization in Arnhern (Netherlands) uses the Franklin Gothic typeface on its posters to promote the idea of democracy. In a nutshell, Franklin Gothic is a classic font that will withstand time and trends due to its high legibility, convenient economy of space and simple aesthetic quality. It can look corporate, fun, cheeky, intimidating, sad or whatever tone you want it to be because it’s a font that is moulded by its copy and how it sits on a page. And because of their clean, uniform lines, it is a neutral font. They have been in our lives for so long that we have gotten so used to them that we don’t even question why. Typeface used on The Dark Knight poster artworkįranklin Gothic is similar to Helvetica in the sense that they are fonts you can’t explain away their use because they’re just there. Slim cut and neat, it allows for economy of space while maintaining the aesthetic value of the type. Much like Helvetica, it is a font that allows quick and crystal clear understanding due to its high legibility. While Helvetica is about the empty space between the lines, Franklin Gothic is all about the lines themselves. That is why it is frequently utilized in ads and print media.įranklin Gothic is one of those classic typefaces. Franklin Gothic is used for any and all headline and body copy when there is a need for smooth power and simple authority. Named in honor of prolific American printer Benjamin Franklin, the arguably most widely-used font in the world is often the typeface du jour for advertisers and publishers. The original purpose for its design was for newspapers (headlines and body copy) and where space is limited. It is a realist sans-serif font (Gothic was a term for sans-serif) and is considered the “patriarch of all modern American gothic typefaces”. The famous Franklin Gothic font was created by Morris Fuller Benton for American Type Founders (ATF) in 1902. Let’s start with a little history class, shall we?
So how about Franklin Gothic? What was the purpose of it’s creation and what is it supposed to be used for? With Times New Roman, it brings about a sense of responsibility and formality. When we use a font, have you ever thought about the emotions that it carries along with it? Let us give some examples, when we use Comic Sans, we feel like it’s time for fun and games. Noun: a complete assortment of type of one style and size.